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Cuatro Fronteras Business Conference Connects Regional Industry Leaders


Before exhibitors, officials from various government agencies in the field, and the general public, the 4th edition of Cuatro Fronteras (Baja California, California, Sonora, and Arizona) was successfully held on October 17 and 18 at CEART Mexicali.

The two-day conference was a testimony of how the binational industry of the economic region can unite various sectors and how it can bring benefits to all by combining resources, and expertise. A binational megaregion can address complex challenges and capitalize on opportunities that no country could achieve alone.

For Norma Alicia Corona Licon of the Corona Licon Software Systems Development group, this event is an opportunity to unite entrepreneurs to promote their service and create synergy.

“This is an opportunity to make alliances with other participants in the event. My contribution here is to see how we bring technology closer to the agroindustrial women’s association,” Corona Licon said.

The Congress was held to promote MSMEs settled within the 4 borders to generate economic growth and development, under citizen participation through knowledge, linkage, and participation of government agencies that allow the creation of local productive options.

“Here it’s not so much about what you come to sell but it’s more about exposing your products and making yourself known. That exposure can help you get a client in the future,” said Evangelina Lopez, secretary of the Association of Proactive Women and the Agricultural Industry ( AMPIA).

The director of Beyond Borders Gazette, Ellie Burgueno, gave a conference on resilience in business.

It sought to discover regional vocations that detonate the border economy within the strategic sectors of commerce, agribusiness, export, and labor, which translate into benefits that help strengthen a better commercial relationship within the border region.

In this fourth edition, there was the participation of 33 exhibitors who exhibited products derived from dates, honey, figs, and cheese, as well as different service providers and raw material inputs.

The different programs and actions that are being carried out to promote agri-food production by small producers were presented, as well as commercial exchange, without affecting the environment and at the same time, trying to mitigate the effects of climate change.

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