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Branding vs. Marketing

By: Javier A. Oliver Gallego (MBA) CEO at Link Brand Marketing Branding vs Marketing. The bottom line is that you can’t have one thing without the other. However, that wouldn’t clear your doubts about what the purpose of each one is and most importantly, how can your company profit from …

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Perkins Relieves Kingsley as Base Commander

EL CENTRO, Calif. – Captain William Perkins relieved Captain Derrick Kingsley and assumed command of Naval Air Facility El Centro a few days ago on base. In an abbreviated ceremony with limited participants conducted at the installation’s main flag pole, the leadership of the installation was transferred as scheduled. Kingsley …

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Yuma Organizations Team Up to Create Resource Portal for Businesses

-Editorial Recognizing the economic challenges that many businesses are experiencing, community and government leaders in the Greater Yuma Area have come together to create the Greater Yuma Economic Resource Portal, www.gyerp.org. This leadership group includes the Greater Yuma Economic Development Corporation, the Yuma County Chamber of Commerce, Arizona Western College …

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Mexicans Block Access to Mexico from US at Port of Entry

By: Fidel Gastelum, Reporter A group of residents of the city of Nogales, Sonora gathered to block access to people coming from Arizona with cars, as a demonstration act to demand Mexican border customs strengthen security measures and prevent any cross-border transmission of Coronavirus into Mexico. The Coronavirus (COVID-19) has …

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