Home / LATEST NEWS / Marina del Pilar Promotes the Best of Baja California Culture in New York

Marina del Pilar Promotes the Best of Baja California Culture in New York


Baja California’s Governor, Marina del Pilar Avila Olmeda, has taken the spotlight in New York City, promoting the rich cultural, gastronomic, and tourist treasures of her State. The event featured an exhibition of indigenous art, a visit to an authentic Baja Californian-style taco shop, and the dazzling projection of the “Welcome to Baja California” campaign video on Times Square screens.

At the Queens Nights Market, deeply rooted in Queens, New York, the Ministry of Culture, led by Alma Delia Ábrego Ceballos, showcased Baja California’s gastronomic delights, including beer and wine. Additionally, beautiful handicrafts from the kiliwa, kumiai, and cucapá people were available, featuring intricate dolls, necklaces, bracelets, earrings, and traditional garments like capons, blouses, pectorals, and chokers.

Governor Marina del Pilar emphasized the cultural richness of Baja California and the dedicated efforts to share their creations and heritage with the world.

In a culinary adventure, the Governor visited “La No. 1” Taquería at Chelsea Market, Manhattan, where Tijuana-style tacos have captivated the palates of New Yorkers and international visitors alike. Uriel Leonardo, the head of the establishment, shared their expansion plans due to the overwhelming popularity of Baja Californian tacos, renowned as some of the best globally.

“Seeing the recognition of Baja California worldwide brings us immense joy, as we have a region brimming with talented and passionate people who put their hearts into their craft,” expressed Marina del Pilar, accompanied by Miguel Aguiñiga Rodríguez, Secretary of Tourism, and Kurt Ignacio Honold Morales, Secretary of Economy and Innovation.

Amidst historical symbolism, the Governor, alongside Mexican consul Jorge Islas López, graced the iconic Times Square, where the mesmerizing “Welcome to Baja California” campaign video illuminated the screens. The video showcased the State’s gastronomy, featuring celebrated local chefs.

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