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Baja Beach Fest Drives Tourism Surge, Spotlighting Rosarito’s Hospitality Investment Potential
Playas de Rosarito, Baja California — The continued growth of Baja Beach Fest is putting a spotlight on Playas de Rosarito’s tourism economy while raising a broader question for the region: Does the Tijuana-Rosarito-Ensenada coastal corridor have enough hospitality infrastructure…
Comic-Con Will Call San Diego Home Through 2030
-Editorial Comic-Con International has found its next superpower: staying in San Diego. A new agreement will keep the world-famous pop culture convention in its longtime home through 2030, extending its commitment to the city by three years and ensuring that…
From a Childhood Dream to the Big Screen: Mexicali Celebrates the Premiere of “Hasta el Fin del Mundo”
-Editorial MEXICALI, Baja California — Dreams fueled by perseverance, passion, and an unwavering belief in the power of storytelling took center stage this week as Hasta el Fin del Mundo celebrated its highly anticipated red-carpet premiere in Mexicali last night.…
California Mid-Winter Fair Announces 2027 Theme and Return to Traditional Nine-Day Format
-Editorial The California Mid-Winter Fair will return March 5-14, 2027, with the theme “California Dreamin’” as organizers prepare for a nine-day celebration of entertainment, agriculture, community traditions and family activities at the Imperial Valley Fairgrounds. The 2027 fair will return…
Provino Baja California Announces Program for 36th Annual Fiestas de la Vendimia
-Editorial Provino Baja California has announced the official program for the 36th annual Wine Harvest Festivals, the state’s premier wine festival, which will take place Aug. 5-30 with more than 35 events celebrating wine, gastronomy, culture and sustainable tourism. The…
United Toyota Prepares for Independence Day with Major Community Celebration on July 3
-Editorial United Toyota Imperial Valley will host a community food and entertainment event on July 3 that organizers say is designed to display local food vendors, musicians, and small businesses while providing residents with a family-friendly gathering ahead of Independence…
Ensenada Real Estate Professionals Association Marks 40th Anniversary With Business Conference
-Editorial The president of the Ensenada Real Estate Professionals Association, Rodrigo Sandoval Carrillo, said the city’s real estate organization is preparing for a public conference that will also serve as a celebration of its 40th anniversary. Sandoval Carrillo, who leads…
Shakira Returns to Save the World Cup Soundtrack — Once Again
-Editorial For more than two decades, FIFA has searched for the perfect soundtrack to capture the passion, chaos, celebration, and global unity of the World Cup. Many artists have tried. Some songs became temporary hits. Others disappeared almost as quickly…
“Michael”: The King of Pop Reimagined on Screen
By: Ellie Burgueño, Journalist and Writer. There are names that don’t need introductions. “Michael Jackson” is one of them. The moment you hear it, it doesn’t feel like you’re thinking about a person so much as a cultural force—an echo…
Coachella Drives Economic Impact and Reinforces California’s Festival Economy
-Editorial Gov. Gavin Newsom emphasized the economic contributions of the Coachella and Stagecoach music festivals, which together generate more than $700 million annually for California’s economy. The festivals, held each year in Indio, California, draw hundreds of thousands of visitors…