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-Editorial
The 2024 edition of the California Mid-Winter Fair officially opened on February 28 with a vibrant ceremony, marking the beginning of Imperial Valley’s most anticipated annual event. Attendees gathered in excitement as the fairgrounds came to life with entertainment, food, and family-friendly activities.
A Patriotic Opening Ceremony
The inauguration began with the Presentation of Colors, setting a solemn yet celebratory tone for the evening. The crowd stood in reverence as El Centro resident Elya Galindo delivered a stirring rendition of the National Anthem, drawing enthusiastic applause from attendees.
By 3 p.m., thousands of fairgoers had streamed through the gates, eager to experience the thrilling rides, diverse food offerings, and lively attractions. Some headed straight for the carnival rides, their laughter echoing through the fairgrounds, while others indulged in classic fair treats such as funnel cakes and corn dogs. The air was electric with excitement, as families and friends embraced the tradition of creating unforgettable memories.
Alan Philips, Chief Executive Officer of the fair, noted that the growing attendance over previous years led organizers to extend the duration of the event.
“We made this decision based on attendance patterns from previous years,” Philips said. “And we are not pioneers in this—other fairs traditionally have longer runs.”
A Celebration of Military Service
The first day of the fair was designated Military Appreciation Day, offering free admission to all veterans and active-duty military members, along with one guest. The tribute aimed to recognize and honor the service of the men and women in uniform.
“This is our passion—helping veterans reach their full potential,” said Agustin Saldana, a retired U.S. Navy veteran who served for 20 years. “I’m retired and also a 100% disabled veteran. We’re here to push information and let veterans know they’re appreciated for their time and service. Less than 1% of the population serves in the military, and we need people to step up. We’re only as strong as our defense.”
Saldana also explained that veterans attending Military Appreciation Day at the fair received two free tickets. “The Veteran Service Office allows us to borrow materials, and as members of the VFW and American Legion, we volunteer every year to help out.”
An Entertainment Extravaganza
The California Mid-Winter Fair is known for its diverse lineup of musical performances, and this year is no exception. The 2024 schedule includes an exciting mix of well-known tribute bands and talented local artists, ensuring something for every musical taste.
- February 28: Country-rock artist Michael Walker kicked off the fair with his signature “California Country” sound, followed by Yachty by Nature, a band specializing in smooth ‘70s and ‘80s Yacht Rock hits.
- March 1: The Country Music Fest brought tributes to country legends like Miranda Lambert, Keith Urban, Kenny Chesney, and Toby Keith.
- March 2: The Bayou Brothers filled the night with the infectious rhythms of Cajun and Zydeco music straight from Louisiana.
- March 7: Fans of Olivia Newton-John were treated to The Olivia Show, featuring classic hits from Grease and Xanadu.
- March 13: A special highlight included a visit from the U.S. Navy Blue Angels pilots, followed by a high-energy rock concert from the Navy Destroyers.
- March 15: The fair kept the nostalgia alive with a performance by Betamaxx, a band known for its high-energy covers of ‘80s hits from artists like Michael Jackson, Madonna, and Bon Jovi.
- Other Performances: Additional entertainment includes Checker’d Past, a tribute to ‘80s new wave music, as well as performances by the Brawley Union High School Rock Band, local favorites Capitol ‘64, and Pure Majik.
More Than Just Fun and Games
Beyond entertainment, the fair serves as a showcase for Imperial Valley’s rich agricultural and cultural heritage. Attendees can explore a variety of exhibits, including livestock displays, educational demonstrations, and arts and crafts competitions. Local vendors and community organizations also have a strong presence, offering visitors a glimpse into the heart of the region.
The California Mid-Winter Fair, running through March 16, remains a staple event that brings the community together for two weeks of entertainment, tradition, and celebration. With an expanded schedule, a commitment to honoring military service, and an impressive entertainment lineup, the 2024 fair promises to be one of the most memorable yet.
For more information on daily schedules, tickets, and special events, visit the official fair website or follow updates on social media.