State Government Promotes Discounted Trademark Registration To Strengthen Business Formalization
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The Government of Baja California has launched a new application period for a program offering a 90% discount on trademark registration fees, an initiative officials say is designed to strengthen regulatory compliance, legal protection, and competitiveness among local businesses.
The program, titled “Marcas para el Bienestar 2026-I,” is being implemented by the Secretaría de Economía e Innovación de Baja California in coordination with the Instituto Mexicano de la Propiedad Industrial, the federal authority responsible for intellectual property rights in Mexico. Pre-registration for the program will remain open through March 4, 2026.
According to state officials, the initiative forms part of a broader strategy to encourage business formalization and expand access to legal tools that protect commercial identity. Authorities said the measure is intended to reduce barriers to trademark registration for small-scale entrepreneurs and individuals from historically underrepresented groups.
Michelle Guerrero Jaimes, undersecretary for Economic Development, said the program aims to provide local businesses with mechanisms to support long-term growth and market positioning by legally recognizing their brands.
Eligibility is limited to Mexican nationals who meet specific criteria, including artisans, microentrepreneurs with up to 10 employees, older adults, individuals with intellectual disabilities, cooperatives, and young entrepreneurs who are starting businesses without steady income. The program also prioritizes members of Indigenous and Afro-descendant communities.
Applicants selected during the pre-registration phase must complete their trademark registration through the IMPI online system between March 17 and March 26, 2026. The program allows only one trademark application per participant.
As an additional requirement, applicants must have previously received support from a program administered by the state economic and innovation agency during the current administration. Individuals who benefited from the 2025 campaign are not eligible to participate. Legal entities, civil associations, and third-party consultants filing applications on behalf of others are also excluded.
Under the program’s differential pricing structure, participants are responsible for paying 10% of the standard trademark registration fee, equivalent to 312.64 Mexican pesos. The remaining cost is covered through the initiative.
State officials said that registering a trademark grants the holder exclusive rights to use the brand throughout Mexico for a period of 10 years. Authorities added that trademark protection can strengthen commercial identity, provide legal certainty in business operations, and create opportunities for licensing and franchising arrangements.
The government described the program as part of an ongoing effort to support economic inclusion while promoting compliance with regulatory standards among emerging and small-scale enterprises.
