A fresh approach to civic engagement was unveiled on the evening of July 25 as Los Amigos de la Comunidad continued the Viva Maze Civic Initiative in Calexico. This groundbreaking project, designed to enhance voter turnout in the Imperial Valley, was brought to life through a compelling mural by local artist Michael Lopez.
The dedication ceremony, held on 423 E. Second Street, showcased Lopez’s latest creation—a vibrant mural that celebrates the Imperial Valley’s cultural richness, hopes, and achievements. More than a striking piece of art, the mural serves as a call to action, encouraging residents to engage more actively in the democratic process.
“We often think that the Presidential election is the most important in November. The truth is that our local city council, school board, and IID are more important,” said Eric Reyes, Executive Director of Amigos de la Comunidad. “The President has a nation and a world to take care of, the school board takes care of your children, think about that.”
The Imperial Valley, and Calexico in particular, has long struggled with low voter participation. The Viva Maze Civic Initiative seeks to address this by blending art with civic education. Lopez’s mural, which depicts scenes from daily life in the valley aims to foster a stronger connection between residents and their civic responsibilities.
“Our focus is the younger generation and have them encourage the adults to vote as well,” said Isabel Solis, President of Amigos de la Comunidad.
The unveiling drew a diverse audience of community members and local leaders, who expressed enthusiasm for the initiative. “I think that it is important to be engaged in the community and be part of a group that votes and makes their voice be heard and make a difference. If you don’t vote someone else will choose for you,” Calexico Mayor Camilo Garcia said.
The community mural made by Lopez allows the residents to help paint and get many people involved.
“We had more people than what we had expected wanting to participate and had to make the mural bigger and taller,” Lopez said.
The Viva Maze Civic Engagement Project, spearheaded by Los Amigos de la Comunidad, Inc., received a Far South/Border North grant for the 2023-2024 cycle. The initiative is backed by the City of San Diego, Catalyst of San Diego & Imperial Counties, San Diego Regional Arts and Culture Coalition, and The San Diego Foundation, with additional support from The Conrad Prebys Foundation and a California Creative Corps grant from the California Arts Council.
Amigos de la Comunidad plans to expand the project with additional murals and educational efforts throughout the valley, aiming to cultivate a heightened sense of civic duty and boost voter participation in future elections.