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-Editorial

Local businesses, entrepreneurs, and institutions gathered for “Intégrate 2026,” an exhibition and networking event organized by CANACINTRA Ensenada to connect regional suppliers with potential customers and business partners.

The event, held at CANACINTRA’s Salón de los Industriales, featured 32 exhibitors and drew about 300 attendees representing businesses, industry organizations, and higher education institutions.

Lourdes Jiménez Valenzuela, president of CANACINTRA Ensenada, said the organization wants businesses to become more familiar with products and services available locally before looking elsewhere for suppliers.

“Every commercial transaction between local companies strengthens those who produce, market, provide services and generate employment in our city,” Jiménez Valenzuela said. She said those relationships can contribute to regional economic growth and competitiveness.

Jiménez Valenzuela said the event was designed to connect companies offering products and services with businesses that could purchase them, hire them or incorporate them into their supply chains.

Exhibitors represented industries including technology, energy, transportation, food, craft beer and other beverages, manufacturing, lodging, financial services, health care and retail. Higher education institutions also participated, including culinary programs that provided food samples to attendees.

The event brought together suppliers, larger companies, entrepreneurs and educational institutions in an effort to establish commercial relationships and identify potential business opportunities, according to organizers.

Julio César Sesma Moreno, Ensenada’s municipal economic development director, attended the event along with Julio Salinas López, president of the Ensenada Business Coordinating Council, and José Alfredo Salazar Juárez, president of COPARMEX Ensenada. Representatives of other business organizations, companies and educational institutions also attended.

Jiménez Valenzuela encouraged participants to use the gathering to identify potential customers, suppliers and business partners and to establish contacts that could lead to future commercial relationships.

She said the impact of the event would ultimately be measured by activity occurring afterward, including requests for price quotes, new supplier contracts, additional customers and business partnerships.

“Doing business strengthens our companies, and strengthening our companies helps drive Ensenada,” Jiménez Valenzuela said.