From Consumers to Entrepreneurs: The New Economic Power of 34 Million Latinas in the United States

-Editorial

Latina Expo Miami 2026 will bring together entrepreneurs and renowned figures such as Chiquinquirá Delgado, María Antonieta Collins, Luz María Doria, and Ronald Day in Miami.

For decades, much of the conversation surrounding Latina women in the United States focused on their power as consumers. Today, the numbers tell a much broader story: 34 million Latinas are emerging as entrepreneurs, wealth creators, leaders, investors, and key drivers of an economic transformation that is redefining the American market.

Latinas currently represent one in five women in the United States. Recent research by the Latino Donor Collaborative (LDC) reveals that 52% expect to own a business during their lifetime, 61% have multiple sources of income, and 79% consider building generational wealth a priority.

Their economic impact is also reflected in consumption and financial decision-making. Eighty-six percent of Latinas have primary or shared responsibility for their household’s financial decisions, but their influence is no longer limited to deciding what to buy.

It is precisely this transformation that will serve as the framework for Latina Expo Miami 2026, an event bringing together renowned media figures, entrepreneurs, executives, experts, and leaders in Miami on August 27 and 28 to discuss business, leadership, finance, investment, health, personal branding, connections, and legacy building.

“We are seeing a generation of women who have understood that their experience, their stories, their relationships, and their voices also have value. Latina Expo was created to provide a space where these women can meet, learn, connect, and discover new opportunities,” says Fabiola Angulo, co-producer of Latina Expo Miami 2026.

One of the event’s central conversations will be “The Woman of My Dreams,” presented by Alejandra Gómez and featuring Luz María Doria, Chiquinquirá Delgado, María Antonieta Collins, Patricia Oliver, and Ronald Day. The discussion will explore different perspectives on growth, career journeys, reinvention, leadership, and legacy.

The agenda will also bring women’s economic power into concrete areas. The panel “From Vision to Legacy: Women Building with Strategy” will feature Ani Miller, Ninoska Zúñiga, Marbe Navas, and Isamar Torres, while a specialized finance panel will address tools and conversations related to economic growth. The program will also include investment and real estate opportunities, leadership, and networking.

Aleyso Bridger, communications strategist and founder of Bridger Communications, will present “From Strategy to Authority: Communicate, Position, and Lead.” The conference will focus on strategic communication and human relationships in an era shaped by artificial intelligence, where having access to more information and technology does not necessarily replace the power of reputation, trust, and connections to generate opportunities and grow a business.

Latina Expo Miami 2026 will feature a full day of conferences, panels, recognitions, exhibits, and networking, with simultaneous programming in the Main Auditorium and the Orchid Private Room.

Founded in Chicago by César Rolón, The Latina Expo is one of North America’s leading national platforms for empowerment and lifestyle for Latina women. Through expos, leadership panels, brand experiences, and networking opportunities, the platform celebrates the economic, cultural, and social impact of Latinas in the United States. Its mission is to create opportunities that drive the personal and professional growth of Latinas, strengthen communities, and promote entrepreneurship, education, and leadership. In 2025, The Latina Expo received an official proclamation from the City of Chicago in recognition of its contribution to the community, culture, and economic empowerment.

For more information: The Latina Expo