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Mayor Todd Gloria joined local officials at the San Diego Convention Center to officially launch Comic-Con International 2025, emphasizing the event’s economic and cultural significance to the region.
Running July 24–27 with a preview night on July 23, Comic-Con is expected to draw over 135,000 attendees and generate more than $160 million in regional economic impact. Of that total, $96.8 million is expected in direct attendee spending, benefiting hotels, restaurants, transportation providers, and small businesses across San Diego.
“Comic-Con is San Diego’s annual blockbuster – filled with action, imagination, and a massive supporting cast,” said Mayor Gloria. “When out-of-towners dine, shop, and stay in our hotels, San Diegans benefit from better roads, parks, and services. That’s a Hollywood ending for everyone.”
The event will also bring in an estimated $3.2 million in tax revenue to support essential city services. Councilmember Stephen Whitburn, who represents downtown San Diego, called Comic-Con a celebration that puts the city on the global stage and strengthens the local economy.
Held at the San Diego Convention Center since 1991, Comic-Con spans more than 460,000 square feet of exhibit space and hosts over 1,000 exhibitors. Programming includes more than 2,000 hours of panels, workshops, and events featuring top figures from film, television, gaming, publishing, and visual arts.
Rip Rippetoe, president and CEO of the San Diego Convention Center, said the convention remains the city’s largest and most impactful event, also welcoming media from over 20 countries.
David Glanzer, chief communications and strategy officer for Comic-Con, praised the event’s wide appeal: “This weekend in San Diego becomes the focal point for all things artistic and creative.”
To enhance safety, the San Diego Police and Fire-Rescue Departments have increased their presence in and around the Convention Center throughout the weekend.
The full Comic-Con programming schedule is available on the free Comic-Con App, which includes live updates, maps, and guest bios.
Daniel Kuperschmid, CEO of the San Diego Tourism Authority, summed it up: “Comic-Con shows what’s possible when a community comes together. It’s a world-class event that celebrates imagination while driving real impact for San Diego.”
San Diego Comic-Con International is the largest pop-culture convention of its kind in the world, attracting over 135,000 fans, artists, creators, and industry professionals each year. Held annually at the San Diego Convention Center, the four-day event features over 460,000 square feet of exhibit space, more than 1,000 exhibitors, and 2,000 hours of programming. From major film and television panels to comic book signings and interactive displays, Comic-Con has become a global destination for fans of comics, movies, video games, and the broader entertainment industry.
Beyond its cultural impact, Comic-Con is a major economic engine for the City of San Diego. The 2025 convention is projected to generate more than $160 million in total regional economic activity, including $96.8 million in direct spending by attendees on hotels, dining, retail, and local attractions. The event also contributes approximately $3.2 million in tax revenue to the city, supporting public services and infrastructure. For many local businesses, from restaurants to transportation providers, Comic-Con represents one of the most profitable weekends of the year, reinforcing its importance not only as a cultural celebration but also as a key contributor to San Diego’s economy.