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Star Wars Day, May 4, celebrates George Lucas’ Star Wars. It is observed by fans of the media franchise. Observance of the commemorative day spread quickly through media and grassroots celebrations. The date was chosen for the pun on the catchphrase “May the Force be with you” as “May the Fourth be with you”. Star Wars Day was born as a result of a publication in the British newspaper London Evening News of May 4, 1979. #MayTheFourthBeWithYOu