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Larry Rubin, president of the American Society of Mexico, formally announced that he will seek the Republican nomination for Texas’ 38th Congressional District, launching a campaign centered on his long-standing role in U.S.–Mexico relations. The primary election is scheduled for March 3.
Rubin, a Mexican American business and civic leader, has spent more than 25 years working as a liaison among business, diplomatic and social sectors in both countries. His decision to run follows signals of support from national political figures, including expressions from the White House and an endorsement from Texas Gov. Greg Abbott. Rubin said the candidacy represents an evolution in his work to strengthen bilateral dialogue and broaden channels of cooperation.
The 38th District, which includes Houston’s Westside, is considered a key Republican stronghold. Rubin said the district’s demographics and economic ties make it an important constituency for issues involving cross-border trade, family connections and regional security. He emphasized the need for an informed voice in Congress as the United States and Mexico prepare for future reviews of the U.S.-Mexico-Canada Agreement and navigate ongoing security challenges.
Supporters of Rubin’s bid argue that his background gives him a strategic advantage in shaping policy affecting both nations. Throughout his career, Rubin has been involved in business councils, diplomatic outreach and binational initiatives aimed at strengthening economic cooperation. His supporters say this experience positions him as a potential bridge-builder at a time when U.S.–Mexico relations face complex tests.
The American Society of Mexico, which Rubin has led for more than a decade, said the organization will continue its regular operations during the campaign under the guidance of its executive committee and institutional staff. The group noted that after the March 2026 primary, it will review the next steps in line with its bylaws and long-term objectives.
Rubin’s campaign also highlights Texas’ status as the state with the closest economic and cultural ties to Mexico.
Texas’ 38th Congressional District, created after the 2020 census, covers northwest Harris County, including communities such as Jersey Village, Cypress, Katy, Tomball, and parts of Houston’s Memorial area. The district has a population of about 810,000 residents and leans Republican, with a Cook Political Voting Index of R+10. Its demographics include a White plurality alongside sizable Hispanic, Asian, and Black populations, reflecting the rapid suburban growth in the greater Houston region.
The district has been represented by Republican Wesley Hunt since it was first contested in 2022. Hunt, a former U.S. Army captain, secured reelection in 2024.
