Baja California Expands Tourism Services With 12 Visitor Centers

-Editorial 

The Baja California Tourism Secretariat operates 12 permanent visitor information and assistance points across the state, providing travel guidance, tourism information, and administrative services to improve the experience of visitors and residents.

The state agency announced Oct. 22 that the information points serve major tourism destinations, including Tijuana, Mexicali, Ensenada, Valle de Guadalupe, Tecate, San Felipe, San Quintín, and Playas de Rosarito.

Tourism Secretary Miguel Ángel Badiola Montaño said the network includes visitor information offices, mobile assistance stations and temporary service locations activated during peak tourism seasons.

The facilities provide information about regional attractions, travel routes, recreational activities and destinations throughout Baja California.

“Our information centers are available both to those who honor us with their visit and to Baja Californians,” Badiola Montaño said in a statement. “It is important that residents also become familiar with everything our region has to offer.”

According to the Tourism Secretariat, visitors can obtain printed and digital tourism materials in English and Spanish. Staff members also assist with questions, complaints, and requests for information.

International travelers can access the state’s “Know Before You Go” guide, which includes travel recommendations, emergency telephone numbers, and information about procedures involving traffic violations.

In addition to visitor assistance, the agency’s offices in Tijuana, Mexicali, Ensenada and Valle de Guadalupe provide administrative services related to the National Tourism Registry, State Tourism Registry, quality certifications and programs supporting tourism businesses.

In Tijuana, visitors can obtain assistance at the Tourism Secretariat’s metropolitan delegation inside the Tijuana Chamber of Commerce, known as CANACO. Additional information points operate along Avenida Revolución in the city’s historic downtown and at the PedEast pedestrian border crossing connecting San Ysidro and Tijuana.

In Mexicali, the Tourism Secretariat maintains its delegation at Benito Juárez Boulevard and L. Montejano 1 in the Esteban Cantú neighborhood.

During periods of increased visitor activity, an additional assistance point operates near Bosque de la Ciudad.

The state also plans to open another visitor information module in 2027 near La Chinesca, Mexicali’s historic Chinatown district. The proposed location would expand tourism services in an area known for its Chinese cultural heritage, restaurants, and historical attractions.

In Ensenada, tourism assistance is available at the agency’s office at 1477 Lázaro Cárdenas St. in the downtown area.

A mobile information station also operates at the city’s cruise ship terminal. According to the Tourism Secretariat, it is the first mobile visitor assistance module authorized to operate at that location.

Visitors traveling to Valle de Guadalupe, one of Baja California’s principal wine tourism destinations, can obtain information at the Museum of Vine and Wine.

In Tecate, tourism assistance is available at Miguel Hidalgo Park, where visitors can learn about attractions, travel routes and points of interest in the border city’s designated Pueblo Mágico tourism district.

San Felipe provides visitor information through weekend assistance stations, offering guidance about local attractions and recreational opportunities along the Gulf of California.

In San Quintín, the Tourism Secretariat opened an information office at the Government Center in 2026. Additional assistance is available through the municipality’s tourism promotion agency, with information focused on natural attractions and outdoor adventure activities.

Playas de Rosarito offers seasonal visitor assistance along its main avenue during periods of increased tourism activity.

The Tourism Secretariat’s offices at the Baja California Center also provide information, administrative assistance, and services related to complaints and visitor requests.

The agency said the network is intended to improve access to tourism information while encouraging visitors and Baja California residents to explore destinations throughout the state.

The planned opening of the La Chinesca module in Mexicali in 2027 represents the next announced expansion of the state’s visitor assistance network.