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Walmart Announces Plans for Holiday Shopping Season


The holidays have arrived at Walmart, and the retailer has adapted to meet the evolving needs of its customers who plan to shop differently this holiday season. After closely watching changing customer shopping behaviors and speaking with customers over the past six months, today the retailer is announcing how it plans to address three key shopping trends expected for this unique holiday season: an increase in online shopping, evolving wish lists, and the need for a fast, easy – and safe – shopping experience.

As customer shopping habits have changed over the past six months, the retailer is increasing the availability of unexpected holiday gifts that reflect lifestyles in this “new normal,” including athleisure, loungewear, and sleepwear for the family, outdoor grills, bicycles, and exercise equipment, and outdoor sporting equipment. And, to ensure it has great gifts for the newest member of many families since the pandemic began – pets – Walmart has increased its assortment and supply of pet products in its stores and online and is ready to sell over 3 million comfy pet beds.

“Over the past six months, our customers have been shopping differently, and we expect that will continue into the most important shopping season of the year – the holidays,” Scott McCall, executive vice president, and chief merchandising officer for Walmart U.S., said. “We’ve heard from our customers that many plan on starting their holiday shopping well before Black Friday and that they’re looking for gifts that fit their current lifestyle. So, we’ve adjusted our strategy to adapt to these new shopping preferences – we’re offering more of what they want now, earlier than ever, and all at the best prices.”

And, for customers wanting the best savings of the season earlier than ever, Walmart is promising an all-new Black Friday experience. The retailer will spread traditional Black Friday savings throughout the season and will have more deals available online.

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