The pandemic has impacted tourism around the world but Baja California is taking action to continue supporting the local economy.
In normal times, thousands of tourists would travel to the beaches of Baja California to enjoy a relaxing weekend. This year things were different as tourism experienced a decline in comparison to other years.
In a press conference held July 6, the secretary of sustainable economy and tourism, Mario Escobedo, spoke about the 4th of July weekend this year.
“This year we didn’t promote tourism like in previous years but that doesn’t mean we didn’t take care of the house and make sure we maintained to welcome our visitors in a professional way,” Escobedo said.
During the 4 of July weekend, hotels reported at 30 percent capacity, and restaurants ran at 25 percent.
The economic benefits were estimated at $541 million pesos. There were an estimated 127 thousand visitors.
The tourism sector has suffered the most during the pandemic limiting the people that are able to travel, also caused by the closure of beaches to limit the number of large gatherings.