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The Association of Public Relations Professionals of Baja California has officially inaugurated its new Board of Directors for the 2025-2027 term in a ceremony attended by over 150 guests, including government officials, tourism sector representatives, media professionals, and industry members. The new board will be led by Dr. Enrique Chiu, an internationally recognized artist and cultural promoter, who assumes the presidency with a vision of innovation and expansion for the institution.
Who is Dr. Enrique Chiu?
Dr. Enrique Chiu is a distinguished visual artist and cultural promoter with international acclaim. His work has been exhibited in multiple countries, and he is renowned for leading community art projects that drive social transformation through creativity. His most iconic initiative, The Mural of Brotherhood, is considered the largest collaborative art project on a border wall in the world. With an extensive background in cultural management, Chiu takes on the presidency of the College with the goal of advancing the professionalization and growth of the public relations community in Baja California.
The inauguration ceremony took place at the City Express Plus Hotel in Tijuana, where the Secretary of Tourism for the State of Baja California, Lic. Miguel Aguiñiga Rodríguez, officiated the oath of office for the new Board of Directors. In his speech, he emphasized the crucial role of strategic communication in positioning Baja California as a key destination for tourism and business. Additionally, the president of COTUCO Tijuana, Karim Chalita Rodríguez, highlighted the essential role public relations professionals play in promoting the state’s image nationally and internationally.
Federal Congresswoman Evelyn Sánchez also expressed her commitment to supporting the College, stating that she will work alongside the new leadership to strengthen the communication and public relations sector in Baja California.
What is Public Relations and Why is it Important?
Public relations is a fundamental discipline of strategic communication that aims to build and maintain a positive image for businesses, institutions, and public figures by engaging with diverse audiences. PR strategies include reputation management, corporate communication, media relations, and the development of strategic alliances. In an increasingly digital world, public relations professionals play a vital role in crafting compelling narratives, managing crises, and fostering trust in brands and organizations. In Baja California, the sector is pivotal in promoting tourism, business, and culture, contributing to the region’s growth and global positioning.
The 2025-2027 Board of Directors
The new leadership team of the Association of Public Relations Professionals of Baja California includes:
- Dr. Enrique Chiu – President
- Mtra. Niral Basave – Vice President
- Ing. Jorge Montaño – Director
- Lic. Gabriel Hernández – Treasurer
- Lic. Mariana Ruiz – Memberships
- Lic. Yolanda Ruiz – Alliances
- Lic. Ellie Burgueno – Binational Communication
- Lic. Paola Leyva – Member A
- Lic. Gerardo Delgado – Member B
- Lic. Carmen Romero – Secretary
- Isabela Vega – Event Coordinator
In his address, Dr. Enrique Chiu underscored the importance of connection and synergy in the field of public relations. “Our profession is the art of connecting, generating synergies, and telling stories that transcend. As an artist and cultural promoter, I have learned that effective communication not only informs but also inspires and transforms realities. With this vision, I take on this responsibility, firmly committed to expanding our Association and taking it beyond our borders,” he affirmed.
The new administration has outlined three key strategic pillars for the coming years to strengthen its impact and reach. First, internationalization will be a priority, fostering alliances with similar organizations in other countries, participating in global forums, and positioning Baja California as a leader in communication and public relations. Additionally, continuous professional development will be promoted through training programs, certifications, and exchanges with national and international experts to elevate industry standards. Lastly, social commitment will play a crucial role by implementing purpose-driven communication strategies, supporting philanthropic initiatives, and contributing to regional social responsibility projects.
The inauguration event was not only a leadership transition but also an opportunity to recognize those who have contributed to the College’s growth in recent years. The ceremony concluded with a networking cocktail reception, where appreciation was extended to the sponsors and collaborators who made the event possible, including:
- Nelly Sanoja – Master of Ceremonies
- Vinos La Cetto
- Edith Tornero of Cava 63
- Chef Mario Medina of Bamboo y Cordero Restaurant
- Cristy Chávez and her team from City Express Plus Hotel
- Julio Paz of CRIT for banner supports
- Bodas y Eventos LC for sound and microphones
- Party House Todo para sus Eventos
- Prof. Martha Juárez for canapé and coffee service
Among the newly appointed board members, Ellie Burgueno stands out as the Director of Binational Communication. As the President of BB Publishing Inc., which oversees Beyond Borders Gazette, Imperial Valley Insight, Elite Industrial Directory, and CaliBaja News Agency, she brings extensive experience in journalism and strategic communication, strengthening the College’s presence in the CaliBaja region and internationally.
With this new leadership and a clear focus on innovation and expansion, the Association of Public Relations Professionals of Baja California is poised for a promising future, where strategic communication will be the key to positioning the region on the global public relations map.