Intending to sign strategic agreements that promote the strengthening of tourism in the States that border the Gulf of California, the governor of Baja California, Marina del Pilar Avila Olmeda, participated in the Second Regional Meeting of Governors on Tourism in the city from Mazatlán, Sinaloa, an event attended by the Secretary of the Interior, Adán Augusto López Hernández, and the Secretary of Tourism, Miguel Torruco Marqués.
In front of the governors Víctor Castro of Baja California Sur, Alfonso Durazo of Sonora, Rubén Rocha of Sinaloa, and Miguel Ángel Navarro of Nayarit, Marina del Pilar highlighted the importance of visitors for the Gross Domestic Product not only of the State of Baja California but the entire country, for which the entity moves towards tourism with a higher average cost, money that will continue to strengthen the livelihood of thousands of families that depend on tourism.
To complement this statement, the governor maintained that since 2022 Baja Californian tourism, largely due to the diversity of the gastronomic offer, has recovered pre-pandemic levels, and gave as an example that the volume of passengers at airports grew by 30 percent, as well as the different highways that cross the state territory.
In this context, the governor explained that the arrival of cruise ships at the port of Ensenada grew 24.3 percent in the first quarter of 2023 compared to the same period in 2019, while air connectivity and hotel occupancy in the State also increased.
Therefore, Marina del Pilar emphasized the importance of increasing air and maritime connectivity between the five States, as well as creating multi-destination tourism products that allow for increased stays and visitor spending on trips of more than a week.
To this end, aspects such as ecotourism cruises, assistance in comprehensive tourist assistance services through groups such as Ángeles Verdes, and the promotion of electric car equipment to serve the US market are raised.
In said activity, the leaders of the five States agreed to maintain dialogue and coordination between their administrations to increase the tourist attraction as a region for both tourists from Mexico and other countries.