- “Live a Safe Adventure” is the campaign that seeks to generate an influx of visitors to enjoy nature with caution.
TIJUANA, B.C.- To generate responsible tourism conditions, and collaborate with local touristic operators, the State Government will implement the “Live a Safe Adventure” campaign, reported Mario Escobedo, head of the Secretary of Sustainable Economy and Tourism (SEST).
The state official specified that this is a project to promote the entity’s natural attractions, with a sense of responsibility and prevention, once the conditions of the pandemic allow it.
“With this campaign, we also want to recognize tour guides specialized in nature tourism in Baja California, who show authentic experiences, within the most emblematic routes in the state,” he said.
The SEST said they will share detailed information through social media, on adventure tourism, “coasteering”, “abseiling”, “hiking”, kayaking, canoeing, “paddleboarding”, “mountaineering”, “camping”, “Hiking” and “snorkeling”, as well as visits to archaeological sites and waterfalls, to name a few disciplines.
This will promote the rapprochement between those who want to come and enjoy nature, and the experts in each alternative, using images with “QR” codes to find out costs, itineraries and contact details to schedule a safe trip.
“That will help us offer much safer tours to beaches, trails, mountains, reefs, deserts, and forests,” said Escobedo.
In Baja California it is a privilege to have specialists in different disciplines, such as Anna Lucia López, in “canyoning” and kayaking; Aldo Gutiérrez, hiking, “canyoning” and sightings; Víctor León, hiking and “coasteering”; and Octavio Guzmán, in hiking.
There is also the experience of Karla Castillo, hiker, and mountaineer; Nicolás Ortega, “canyoning” and “paddleboard”; Ricardo Avilés, mountaineering and “rappelling”; Leopoldo SanMiguel, “snorkeling” and hiking; Napoleón Medina, natural sightings; and Fernando Jáuregui in “hiking” and mountaineering.
In addition, Georgina Solórzano, “canyoning” and “rappel”; Daniel Burgueños, vertical technique; Leaving Solís, “canyoning” and “archeology”; as well as Adrián Chiquito, “addle board” and hiking.
The campaign seeks to guide visitors to pay attention to health recommendations, such as avoiding riots, taking care of social distance, use of face masks, and washing hands continuously.
Finally, it is important to highlight that the SEST recommends the approach with certified tour guides so that visitors have full confidence that the activities will be safe.