By: Javier A. Oliver Gallego (MBA) CEO at Link Brand Marketing Branding vs Marketing. The bottom line is that you can’t have one thing without the other. However, that wouldn’t clear your doubts about what the purpose of each one is and most importantly, how can your company profit from …
March, 2020
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28 March
Perkins Relieves Kingsley as Base Commander
EL CENTRO, Calif. – Captain William Perkins relieved Captain Derrick Kingsley and assumed command of Naval Air Facility El Centro a few days ago on base. In an abbreviated ceremony with limited participants conducted at the installation’s main flag pole, the leadership of the installation was transferred as scheduled. Kingsley …
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28 March
Yuma Organizations Team Up to Create Resource Portal for Businesses
-Editorial Recognizing the economic challenges that many businesses are experiencing, community and government leaders in the Greater Yuma Area have come together to create the Greater Yuma Economic Resource Portal, www.gyerp.org. This leadership group includes the Greater Yuma Economic Development Corporation, the Yuma County Chamber of Commerce, Arizona Western College …
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28 March
Imperial Valley Transit Announced Modification of Bus Schedule Due to COVID-19
-Editorial The Imperial County Transportation Commission is implementing a reduction in service for its fixed-route services. Services affected include Imperial Valley Transit (IVT), IVT Blue Line, IVT Green Line, and IVT Gold Line. The Saturday IV Transit schedule will now be implemented Monday to Friday. The modifications will be implemented …
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27 March
Death of 25-year-old shows how COVID-19 can impact anyone
-Editorial The death of a 25-year-old pharmacy technician from novel coronavirus has health officials warning the community that COVID-19 can be deadly for all and not just those who are elderly. The body of the pharmacy technician was found March 25 in a La Quinta residence, said Dr. Cameron Kaiser, …
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27 March
Mexicans Block Access to Mexico from US at Port of Entry
By: Fidel Gastelum, Reporter A group of residents of the city of Nogales, Sonora gathered to block access to people coming from Arizona with cars, as a demonstration act to demand Mexican border customs strengthen security measures and prevent any cross-border transmission of Coronavirus into Mexico. The Coronavirus (COVID-19) has …
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27 March
Hypothesis of Ripple Effect in the World Economy: Widespread contagion and world recession 2020
By: Dr. Alejandro Díaz-Bautista, Economist (Ph.D.). The magnitude of the negative economic impact caused by the coronavirus in China extends to the developed economies of Asia, Europe and now in the United States and throughout North America, seriously affecting consumer confidence, travel, and prices. energy and even spending, personal income …
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27 March
COVID-19 Cases Have a Significant Increase in Imperial Valley
-Editorial The Imperial County Health Department gave their daily update regarding COVID-19 showing a significant increase in the last couple of days. The number of cases went from 9 to 17 confirmed cases in Imperial Valley in just a couple of days. There are still 11 cases pending test results. …
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26 March
US Senate Approves Stimulus Package to Help Economy During Coronavirus Crisis
-Editorial A $2 trillion stimulus package that would provide help for families, businesses and health care workers on the front lines of the coronavirus outbreak passed in the Senate late Wednesday night by a vote of 96-0. Most single Americans will receive a direct payment of $1,200 if they make …
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26 March
Senior Citizens Have a Safe Place to Shop Thanks to Supermarkets
-Editorial Target, Whole Foods, Walmart and Dollar General, began dedicating early morning shopping times for senior citizens. The theory is that allowing seniors to shop among smaller crowds could reduce their chances of acquiring the virus and give them first crack at buying hand sanitizer and other products that have …
