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-Editorial
In a momentous event, the Secretary of Tourism for the Government of Mexico, Miguel Torruco Marqués, officially announced Baja California as the host for the 49th edition of Tianguis Turístico México in 2025. The announcement was made during a meeting with Baja California’s Governor, Marina del Pilar Avila Olmeda.
Accompanied by the state’s Secretary of Tourism, Miguel Aguíñiga Rodríguez, Torruco Marqués emphasized the meticulous selection process carried out by the Selection Committee. The decision reached unanimously, followed a thorough evaluation of proposals from three applicant entities: Baja California, Puebla, and Nuevo León. The criteria outlined in the call published on September 29, 2023, in the Official Gazette of the Federation, guided the committee’s decision-making.
The deliberative body, comprising representatives from prominent entities such as the National Tourism Promotion Fund (Fonatur), Concanaco-Servytur, CNET, AMHM, Canaero, Canapat, Canirac, the Undersecretary of Tourism, and Torruco Marqués himself as president, played a pivotal role in the selection process.
Torruco Marqués took the opportunity to showcase the myriad tourist attractions that make Baja California an ideal host. From the enchanting beaches of Rosarito to whale watching in Ensenada, the renowned vineyards of Valle de Guadalupe, and the captivating landscapes, including spectacular dunes for “off-road” sports like the Baja 500 and Baja 1000, the region promises a diverse and exciting experience.
Highlighting Baja California’s role as a tourism gateway, Torruco Marqués noted its popularity among international visitors, particularly Americans, who constituted 90% of the total in 2023. Additionally, the state is a crucial entry point for European tourism and the dynamic Asia-Pacific economic zone.
Regarding transportation, Torruco Marqués shared statistics indicating the region’s robust connectivity. In 2023, Tijuana’s airport emerged as the busiest in the state, rivaling the air movements of Monterrey and Guadalajara, with connections to 40 national airports.
The Secretary of Tourism underlined the flourishing cruise industry, reporting 320 cruise ships arriving at the Port of Ensenada in 2023, transporting over one million passengers, a remarkable 35.3% increase from the previous year. Furthermore, the influx of tourists from California crossing the Tijuana and Mexicali borders reached 12,842,000 visitors by the end of 2022, generating a significant economic impact of $1.4 billion and an average expenditure of $109.1 per visitor.
Torruco Marqués concluded by emphasizing aligning these achievements with President Andrés Manuel López Obrador’s vision to use tourism as a tool for social reconciliation, bringing tangible benefits to the local population.
