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- The head of the Secretary of Sustainable Economy and Tourism headed the second session of the Baja California Tourist Advisory Council.
PLAYAS DE ROSARITO, B.C.- The tourism sector has contributed strongly to the economy of Baja California, and that is why it is constantly working on its responsible reactivation, said Mario Escobedo, Secretary of Sustainable Economy and Tourism (SEST).
During the second ordinary session of the State Tourism Advisory Council, topics such as the presentation of actions for the reactivation of the tourism sector, and the certification “Safe Travel” (Safe Travel Stamp), granted by the World Travel and Tourism Council ( WTTC, for its acronym in English).
The session, moderated by the Technical Secretary of the State Tourism Advisory Council Aldo Gutiérrez Basulto, was held at the Metropolitan Convention Center, where the head of the SEST presented the strategies and actions to reactivate this important sector and strengthen the image of the State.
The state official asked for a minute of silence, as a sign of respect for the recent death of the representative of the tourism industry, César Araiza Dueñas, who was the President of the Association of Hotels and Motels of Mexicali.
Mario Escobedo recalled the importance of holding this type of dialogue, since it allows us to establish strategies and goals, jointly with the business sector, considering the current challenges, to take advantage of opportunities that will emerge as new trends in the new environment.
“The pandemic has changed the way of doing tourism around the world, and firm actions have been promoted in the entity to give tourists certainty that we are a reliable destination, so the” Safe Travel “label guarantees that they are complying with the protocols designed by the World Health Organization (WHO), he said.
In addition, he thanked the collaboration of the members of the Advisory Council, for the development of more than 200 cleaning protocols for the safety of employees and visitors, which have allowed to reactivate 155 lodging centers, 3,242 restaurants with the “Safe Table” certification, 106 tour operators, the airports of Tijuana, Mexicali and San Felipe and 5 airlines, in addition to four motor transport centers and 65 wineries.
As part of the strategies to strengthen the image of Baja California, as a tourist destination, a visual and audiovisual campaign was designed that seeks to build an identity, to promote the state with a message about the times we’re living in and what tourists are looking for, same as was presented to the attendees.