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By Choosing to Understand and Embrace Change, We Can Control It To Our Advantage

Morristown, TN ― We are all affected constantly by change—and whether it’s positive or negative change, our first response is usually fear. We fret over what this change will mean for us and set up all sorts of scenarios in our mind of its possible outcome. But the truly successful men and women in business have a good understanding of change and use it to their advantage. If we continually avoid change, we stay in a rut and lose control of our life because we will have lost our freedom.

Ralph Masengill’s latest book, Conquer Change and Win,  is the result of forty years of experience as a consultant, coach, advisor and public relations strategist, observing change and showing business leaders that embracing and understanding positive change is the guaranteed way to effective quality improvement and substantial profit enhancement. Out of this experience, Ralph learned that successful people share certain traits: they are willing to take a calculated risk and endorse positive change, and they have learned how change affects their emotions and how to overcome this fear.

Masengill speaks from wisdom learned over his vast career, infused by an ethics-based value system of helping others and the community. While his own life has had its share of personal challenges, tragedy, and triumph—his professional career has been defined by great success. In fact, Masengill Marketing Associates has been the recipient of over 850 national and regional advertising and marketing awards. In Conquer Change and Win, this best-selling author gives readers an easy-to-follow book, peppered with humor that includes clear charts and graphs to illustrate important points.

Masengill’s quote says it all: “Quality, like the flu, is catching. The more you are around it, the more you will see the advantages and want to be a part of the quality process. In other words, quality begets quality.”

Ralph Masengill is a graduate of the University of Tennessee and his postgraduate work includes the Dr. W. Edwards Deming course on quality and quality management. He and his wife Dianne live near the Great Smoky Mountains in East Tennessee, where he enjoys woodworking, oil painting, sailing and helping with his favorite charities in his spare time. They have four grown children, two dogs, and a car.

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